A Spec Campaign That Connects
Crafting Clean Beauty for TruSkin
Lifestyle skincare product photography with purpose, polish, and people-first storytelling.
The Vision
We created this spec skincare campaign as both a tribute to thoughtful beauty and a demonstration of what’s possible when strategy meets storytelling. Inspired by TruSkin’s plant-powered, science-backed skincare for sensitive skin, we envisioned a shoot that could reimagine their visual identity across e-commerce and digital channels.
What stood out was a gap in authenticity: TruSkin leaned heavily on stock imagery. So we asked ourselves—what would it look like if we were their in-house content team? That lens shaped every decision—from model casting to lighting to layout.
The Products
To represent a clean and simple skincare ritual, we selected three hero products:
Longevity Moisturizing Cream – A retinol alternative powered by Bakuchiol and Snow Algae
Vitamin C Super Serum – Brightening and texture-refining with niacinamide and retinol
Soothing Cleansing Milk – A calming cleanser with oat and rice milk
Creative Direction
Our skincare product photography reflected TruSkin’s brand values—clean, modern, honest. Using color cues from their packaging, we created a visual environment that was both elevated and approachable.
We focused on real people, real skin, and real light. Product and user were equally celebrated. Each image was intentionally designed for flexibility—whether for Amazon listings, email banners, or social campaigns.
Team & Execution
Models: Alyssa (a nurse) & Jairus (a makeup artist who also modeled), chosen for their relatability and natural presence
Creative Direction, Photography, and Strategy: Jason & Alejandra Bryant
Retouching: In-house, with support from a trusted editor—preserving skin integrity
Makeup: Jairus, bringing both artistry and authenticity
Design & Copy: Concept to completion was executed in-house for full visual cohesion
We approached this as if it were a live client campaign—complete with a mood board, brand alignment, and production strategy.
Behind the Scenes
We managed this shoot with intention and clarity. With a tight timeline, we kept communication open and goals aligned. We also captured behind-the-scenes photos and video—documenting the collaboration, care, and detail behind every shot.
This wasn’t just a test—it was a proof of process for real skincare and wellness brands.
The Results
Without a formal client, we still delivered:
A versatile image library optimized for Amazon, email, and social
Polished mock ads for real-world use cases
Clean beauty visuals rooted in authenticity, connection, and conversion
A blueprint for how we approach skincare product photography and visual brand development
What’s Next
This campaign was a creative win across every category—strategy, execution, storytelling, and visual cohesion. We didn’t wait for an invitation. We built the door.
Let’s Bring Your Brand to Life
If you’re a skincare, beauty, or wellness brand looking for photography and video that connects, converts, and feels true to you—we’d love to collaborate.
We don’t just create content. We build campaigns that work.